People Buy Brands Not Companies John Tantillo PhD 9780984436705 Books
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People Buy Brands Not Companies is Dr. Tantillo's game-changing exploration of marketing and how it has been consistently and disastrously misunderstood. His concept of the marketing lens will empower the reader. It will change their businesses and their lives. "There simply isn't anything that can't be analyzed more effectively or run more efficiently and profitably when you apply the marketing lens," writes Tantillo, nationally known as "The Marketing Doctor." His unique approach blends his PhD in Applied Research Psychology with decades of corporate marketing acumen. Marketing is everything and this book proves it. People Buy Brands, Not Companies provides the novice with a critical advantage in the area of business and personal branding, and is the much-needed booster shot for the marketing professional. The Marketing Doctor moves marketing to the center stage of human activity where it belongs. He vanquishes the bean counters and vindicates marketing's importance for the bottom line. In the process, Tantillo proves that marketing is fundamental to the success of almost any venture, business or personal. People Buy Brands, Not Companies is something that people will want to share with their friends and marketing professionals will want to give to any client who ever doubts the importance of their work. Dr. Tantillo is a popular Fox Forum columnist and a frequent commentator on business and celebrity marketing for both radio and television. A more developed biography may be found at www.marketingdoctor.tv. What people are saying about The Marketing Doctor "A marketing genius and visionary." -Bill O'Reilly, The O'Reilly Factor "A marketing whiz." -Cashman Peters, NPR's Marketplace "You're the best at this." -Neil Cavuto, Fox Business News, to Dr. Tantillo on air concerning his Marketing Analysis of Healthcare Reform "If you want to know how to define and enhance your brand, you need the marketing doctor, John Tantillo." -The Alan Colmes Radio Show
People Buy Brands Not Companies John Tantillo PhD 9780984436705 Books
My Husband Ran Off with the Nanny and God Do I Miss Her PEOPLE BUY BRANDS NOT COMPANIES is written simply, clearly, and directly so that anyone can understand Dr. Tantillo's invaluable advice derived from years of study and experience. Take a look at his accomplishments! This is a true expert sharing his knowledge with his reader on the secrets of marketing yourself or your company.The beauty of this book PEOPLE BUY BRANDS NOT COMPANIES is that it offers practical advice that applies to nearly everyone. In our business, personal lives, relationships -- goals financial or otherwise -- the reader will benefit from this book because the same principles apply to all walks of life! People sell themselves in one way or another everyday and people buy certain products for one reason or another every day as well.
Get the book. It is well worth the investment. In fact, get a few of them for friends or family. I promise you it contains a gold mine of insights that will help anyone on some level or perhaps on many! Submitted by Tracy davis
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Tags : People Buy Brands Not Companies [John Tantillo PhD] on Amazon.com. *FREE* shipping on qualifying offers. People Buy Brands Not Companies is Dr. Tantillo's game-changing exploration of marketing and how it has been consistently and disastrously misunderstood. His concept of the marketing lens will empower the reader. It will change their businesses and their lives. There simply isn't anything that can't be analyzed more effectively or run more efficiently and profitably when you apply the marketing lens,John Tantillo PhD,People Buy Brands Not Companies,Five Titles Press,0984436707,Business & Economics Marketing General,Business Economics Finance,Marketing - General,Sales & marketing
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People Buy Brands Not Companies John Tantillo PhD 9780984436705 Books Reviews
John Tantillo wastes no time in getting his points across not only intelligently and directly but so that they can be understood and absorbed with no effort. This book provides an easy to understand yet extremley comprehensive overview of Branding and marketing in its current from. As the advertising landscape has changed so dramatically over the last 10 years, John Tantillo illustrates the simple yet extremley difficult marketing concept of HOW TO GET YOUR MESSAGE THROUGH in an increasingly complicated and noisy environment.
From my point of view, the best thing about this book is that everyone can gain a better understanding of marketing. There are endless places where these rules can be applied and put into practice almost overnight..
In summary, I guarantee you that your investment in this book will be paid back over and over again.
Like many small business operators, I do most of my own marketing. Still- I want my brand and marketing materials to compete globally and stand with companies with major league budgets.
To help me get the job done I have two books within reach on my desk at all times- one is "People Buy Brands Not Companies" by Dr. John Tantillo.
In the spirit of full-disclosure Dr. Tantillo was instrumental in helping me develop my "Think Like a Black Belt" and "Black Belt Mindset" brands. It is because of the results produced with his incredible guidance and advice that I can so enthusiastically recommend "People Buy Brands..."
With a very frugal budget and Dr. Tantillo's guidance we built a globally recognized brand that has turned into lucrative speaking opportunities, major media appearances and sales of my own book. The techniques we continue to use are yours for the taking in "People Buy Brands..."
Dr. Tantillo is well known to TV viewers as "America's Marketing Doctor." He appears regularly on FOX News sharing his sometimes unconventional and always effective advice for branding and marketing your business whether you're a Fortune 500 exec or a small time entrepreneur.
This book is an essential addition to your business library! If you want to develop or expand an effective marketing campaign, don't do a damn thing until you read "People Buy Brands Not Companies."
Jim Bouchard
Speaker, media personality, author of Think Like a Black Belt
Great read! Learned a lot... Tantillo is the best!
I highly recommend this book.
Just because your product is better does not mean your brand will win the war! Find out why you need to get people to love and trust your brand.
This is just the most pedantic book. Too obvious.
This book is filled with pivotal information for the benefit of the Entreprenuer.
Very generous author with his knowledge.i read it but it's value is timeless. I Won't even share it.
Thank you.
"People Buy Brands Not Companies" is an insightful and practical book that takes the mystery out of marketing. It doesn't have a subtitle but if it did, it would probably be something along the lines of "How Thinking Like a Marketer Can Change Your Life" because this is a book just about everyone can benefit from--not just advertising or business types. It has observations and tips that can help Fortune 500 conglomerates and Mom-and-Pop stores alike prosper. --Even recent college graduates out looking for their first job can harness the power of "the brand."
The author, John Tantillo, Ph.D., aka "The Marketing Doctor" (a veteran New York marketing professional) introduces the reader, in a way anyone can understand, to what marketing is--and is not.
The trouble is, says Tantillo, marketing is frequently misunderstood--sometimes with disastrous consequences. He gives us colorful examples of how even some of the biggest marketers in the world have blundered because of a failure to appreciate the subject's primary tenets. (Don't ask him about Superbowl advertising unless you're ready for a scathing rant on money wasted.) He minces no words when describing misplaced marketing efforts. On the other hand nothing gives him greater pleasure than showing us how employing good marketing practices make the clouds disperse, the sun burst forth and life a joyful song.
His main point is that the "brand" is at the heart of marketing and how just about everyone and everything is a brand of one sort or another. We get plenty of examples, of who's doing it right and wrong from Pringles to Coke to Martha Stewart to Gourmet Magazine, the Democratic and Republican parties, Oprah, Tom Cruise, Steve Jobs and plenty of others. Through it all Dr. Tantillo reminds us that good marketing means discovering what your "target market" (the people you're trying to reach) needs, finding ways to fill those needs and communicating it to them effectively.
So what if you're not Coke or Oprah, or Apple Computers or Procter & Gamble or an advertising agency? Tantillo says brand marketing can work for you too. He gives some examples how to "brand", say, your job interview or your wedding. He could probably fill another book with further examples. "There simply isn't anything that can't be analyzed more effectively or run more efficiently and profitably when you apply the marketing lens," proclaims Tantillo.
"People Buy Brands" is an excellent introduction to the subject for anyone who wants to understand the basics of marketing. At 117 pages it's a quick and easy read. No doubt The Marketing Doctor has a lot more to say on the subject and we'll be looking for his next book. In the meantime, this primer has whetted our whistle.
My Husband Ran Off with the Nanny and God Do I Miss Her PEOPLE BUY BRANDS NOT COMPANIES is written simply, clearly, and directly so that anyone can understand Dr. Tantillo's invaluable advice derived from years of study and experience. Take a look at his accomplishments! This is a true expert sharing his knowledge with his reader on the secrets of marketing yourself or your company.
The beauty of this book PEOPLE BUY BRANDS NOT COMPANIES is that it offers practical advice that applies to nearly everyone. In our business, personal lives, relationships -- goals financial or otherwise -- the reader will benefit from this book because the same principles apply to all walks of life! People sell themselves in one way or another everyday and people buy certain products for one reason or another every day as well.
Get the book. It is well worth the investment. In fact, get a few of them for friends or family. I promise you it contains a gold mine of insights that will help anyone on some level or perhaps on many! Submitted by Tracy davis
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